AI Driven Marketing Leadership Program

Lead AI. Don’t React to It.

AI is already reshaping marketing. The question is whether your organization is leading that change — or reacting to it.

Most companies are experimenting with AI tools. Very few are redesigning their marketing systems around AI.
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AI Driven Marketing Leadership is built for professionals responsible for growth, performance, and transformation who need more than tactics. They need structure, governance, and a roadmap.

Who This Program Is For

This program is designed for professionals who influence revenue, growth, and organizational change.
  • Senior marketing and growth leaders
  • Mid-career marketers stepping into strategic ownership
  • Sales and business development leaders partnering on demand
  • Marketing operations and transformation managers
  • Cross-functional leaders implementing AI at scale

If you are responsible for outcomes, not just execution, this program is for you.

Enroll Today!

8 Modules Online ($4,995)

Rolling Admission - Start Anytime
  • Self-paced
  • Workbooks, eBooks & all course materials
  • Interactive discussion boards

4 Day In-person ($4,995)

Currently on Hold - Dates TBD​
  • Breakfast & Lunch
  • Workbooks, eBooks & all course materials
  • Round-table discussions

What Makes This Program Different

Most AI marketing programs focus on tools. This program focuses on operating models.
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You will learn how to:
  • Align AI initiatives to measurable business outcomes
  • Prevent performance drift and reputational risk
  • Design AI-enabled acquisition and lifecycle systems
  • Govern AI responsibly across teams
  • Communicate AI strategy clearly to executive stakeholders

This is about building durable advantage — not chasing trends.

The Executive Risk No One Talks About

AI adoption without structure creates:
  • Fragmented experimentation
  • Conflicting metrics
  • Brand risk
  • Unmanaged automation
  • Leadership misalignment

The greatest risk is not moving too slowly. It is scaling AI without governance. This program equips leaders to prevent that risk while unlocking growth.

Module 1 - Agent Fundamentals & Organizational Readiness ​

Explore how AI agents integrate into existing marketing systems and where leverage is gained or lost.
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Focus Areas
  • Diagnosing AI readiness across teams and workflows
  • Identifying structural bottlenecks that prevent scale
  • Mapping the lifecycle of AI-enabled marketing systems
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Outcome:
Participants leave with a structured AI readiness blueprint tailored to their organization.

Module 2 - Business Outcomes & Success Metrics​​

Reframe AI initiatives around measurable business impact rather than activity or experimentation.
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Focus Areas
  • Mapping AI efforts to revenue and growth objectives
  • Eliminating vanity metrics and misaligned incentives
  • Designing accountability and escalation models
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Outcome:
Participants build a defensible outcome-to-metric framework aligned to executive priorities.

Module 3 - Acquisition & Performance Marketing ​

Redesign acquisition systems to increase speed while protecting brand equity and financial performance.
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Focus Areas
  • AI in paid media optimization and targeting
  • Human-in-the-loop performance design
  • Guardrails for high-velocity marketing

Outcome:
Participants develop a high-performance acquisition blueprint with risk controls built in.

Module 4 - Customer Experience, Lifecycle & Personalization ​

Design AI-enabled personalization systems that increase relevance without eroding trust.

Focus Areas
  • Predictive lifecycle triggers and automation
  • Trust-first personalization design
  • Consent, transparency, and ethical safeguards

Outcome:
Participants create a personalization governance model that balances growth and customer trust.

Module 5 - Generative AI & Creative Systems

Move beyond content experimentation to structured creative systems that scale responsibly.
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Focus Areas
  • Designing generative content workflows
  • Protecting brand voice at scale
  • Creative quality assurance and oversight

Outcome:
Participants produce a creative operations redesign that increases velocity without sacrificing control.

Module 6 - Marketing Operations, Automation & Scale

Ensure AI accelerates systems rather than amplifies operational weaknesses.

Focus Areas
  • Automation versus autonomy
  • Detecting drift and system decay
  • Designing resilient marketing infrastructure

Outcome:
Participants build a scalable marketing operations blueprint designed for long-term stability.

Module 7 - Governance, Risk & Compliance

Establish disciplined oversight structures to mitigate AI-related risk.
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Focus Areas
  • AI risk identification and mitigation
  • Bias, fairness, and regulatory considerations
  • Disclosure, accountability, and trust frameworks

Outcome:
Participants draft a marketing governance playbook for responsible AI adoption.

Module 8 - The Future Marketing Organization

Design the long-term transformation roadmap for AI-enabled marketing leadership.
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Focus Areas
  • Multi-agent marketing systems
  • Talent and capability evolution
  • Executive communication and change management

Outcome:
Participants complete a board-ready 3-year AI transformation roadmap.

Capstone Project: Your Marketing Systems Portfolio

The capstone challenges participants to move beyond isolated AI initiatives and design a fully integrated marketing operating model.
Throughout the program, each module builds toward a cohesive portfolio that reflects real-world organizational complexity and strategic constraints.

Outcome
Participants graduate with a defensible, executive-level Marketing Systems Portfolio that can be used to:
  • Communicate AI strategy clearly to stakeholders
  • Align cross-functional teams around shared growth priorities
  • Govern AI responsibly while increasing performance velocity
  • Guide long-term marketing transformation

AI Driven Marketing Leadership Instructors

Ira Greenberg ​

Ira Greenberg is a pioneering educator, creative technologist, and AI entrepreneur with more than 25 years of experience working at the intersection of creative computing, computational art, and emerging technologies. As Co-Founder of Gogentic.ai, he leads the development of AI-driven platforms for course creation, deployment, and agentic frameworks, focusing on adaptive learning systems designed for enterprise and executive education.
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An accomplished author, artist, and coder, Ira has written three influential books in the creative computing space, including a widely adopted textbook that has shaped generations of educators, artists, and technologists. His work bridges traditional fine art and AI-generated media, with exhibitions and sales of original AI artwork worldwide. As Lead Instructor in Agentic AI, Ira brings together technical fluency and creative insight, guiding leaders in the responsible design, deployment, and governance of AI agent systems that support innovation and strategic growth.

Eric Greenberg

Eric Greenberg is an entrepreneur, author, and executive educator, currently serving as CEO of Zschool. He is dedicated to building high-impact education programs that help professionals and organizations adapt to technological change and drive meaningful business outcomes. His recent book, Strategic AI, is written for non-technical leaders seeking a clear, practical understanding of how AI is reshaping decision-making and organizational strategy.
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With over 25 years of experience, Eric’s executive education programs have been delivered through more than 40 universities worldwide and featured in the New York Times. Before entering executive education, he built and sold a global marketing company with over 5,000 employees across 35 offices. Eric is also the author of Strategic Digital Marketing, used internationally as a university textbook. He holds degrees in Economics and Philosophy from the University of Pennsylvania and earned his JD and LLM in Taxation from New York University School of Law.

Stephene Klein

Stephene Klein is a trailblazer whose academic and professional journeys stand as a testament to her relentless pursuit of excellence. She holds three master's degrees - an MBA, MPH, and MPHA - from Everglades University, Boca Raton, FL, where she graduated summa cum laude, marking her place at the pinnacle of her class with an unrivaled 4.0 GPA. This academic titan not only delivered the Graduate Commencement keynote address, inspiring a crowd of over 1,000 attendees, but she is also a notable faculty member guiding the next generation of leaders. Her profound insights and wealth of knowledge have shaped countless C-suite executives, fostering excellence and innovation on a global scale.

Outside of academia, Stephene has consistently made a global impact. She is a Gold Medalist, Storytelling Writing Award Winner (2024), and the recipient of the Global Vision Award for Brand Strategy (2023). She was also the featured cover story of South Florida Magazine (2021), and has etched her place in the global business echelons. Her dynamic role at Zschool, saw her spearhead over 500+ Advisory Board meetings, annually, shaping the strategic direction for over 10,000 CxOs and senior executives worldwide.

With over 20 years of award-winning business development and engagement marketing experience, coupled with more than 15 years of senior leadership roles, Stephene consistently drives sustainable revenue growth for leading global companies. Her extensive experience across multiple domains, including sales, marketing, and partnerships, and her well-established global network, position her as a catalyst for success in complex business environments.

Tiffany Craft

Tiffany Craft is a global business leader specializing in international expansion, strategy, marketing, and advertising. She has successfully driven growth for brands like Calvin Klein across Latin America, Asia, and Europe, leveraging cultural insights to boost international revenue.
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With expertise in strategic partnerships, retail, media, and entertainment, Tiffany has developed innovative marketing initiatives that enhance brand engagement and visibility. Her ability to merge traditional and digital strategies has led to award-winning campaigns and impactful business growth. Tiffany excels in fostering partnerships, leveraging digital innovation, and integrating AI to enhance efficiency. A sought-after speaker and mentor, she champions a culture of belonging and strategic transformation in global business.

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Instructor Team Contributor

Doris Walczyk

Doris comes from a multicultural background and speaks 5 languages. She holds a BS degree in Journalism and International Relations from UGA, and an MS in Marketing Communications from Northwestern University. Doris has worked in advertising and marketing for over 25 years, and at the start of her career opened and ran Young & Rubicam and BBDO Advertising in Poland. She has over 10 years of teaching experience both as an adjunct and clinical professor.