Digital Marketing Program Advisor

Tess Herrmann

Active Term: 07/2025 - 07/2026

Areas of Expertise

• Understanding the Customer Experience
  
• Content Marketing
• Organic Social Media Marketing
• Driving Leads & Sales with Paid Search
• Digital Transformation

Director of Brand Marketing

Conviva

Tess Herrmann is a seasoned design leader with over a decade of experience driving creative excellence across both consumer and enterprise brands. With a background spanning top agencies and in-house creative departments for top Enterprise/B2B Brands such as Citrix, DocuSign, MongoDB, UserTesting, Illumio and Conviva.

Tess is known for building high-performing design teams, crafting strategic campaigns, and delivering best-in-class work from concept to execution—across digital, print, and product experiences.

She brings a collaborative and empowering leadership style that inspires teams, fosters talent development, and fuels innovation. Tess excels at navigating complex organizations, aligning cross-functional stakeholders, and transforming business challenges into creative opportunities that drive long-term brand impact.

Tess is passionate about design’s ability to solve problems, tell stories, and build meaningful connections between brands and their audiences.