Digital Marketing Program Advisor

Tanya Berard

Active Term: 10/2025 - 10/2026

Areas of Expertise

• Digital Marketing Strategy
  
• Understanding the Customer Experience
• Marketing Automation
• Marketing Data & Analytics

Senior Marketing Manager

ReflexMD Inc.

Accomplished, growth-focused marketing executive with over 20 years of experience leading high-impact marketing strategies across SaaS, digital health, and B2B tech sectors. Proven track record of driving results with full-funnel customer lifecycle initiatives. Adept at scaling marketing operations, building and leading high-performing teams, and using data-driven insights to enhance customer engagement, retention, and lifetime value.

Combines deep expertise in lifecycle strategy, GTM execution, and cross-functional collaboration with a strong command of marketing technology stacks including Marketo, Salesforce Marketing Cloud, Google Analytics, and Pendo. Holds an MBA in Marketing and multiple certifications in executive presence, marketing strategy and analytics, and project management.