Digital Marketing Program Advisor

Rohit Batra

Active Term: 11/2025 - 11/2026

Areas of Expertise

• Digital Marketing Strategy
  
• Understanding the Customer Experience
• Experience Management Metrics & Tools
• Marketing Data & Analytics
• Digital Transformation

General Manager and VP, Manufacturing and Telecom, Media and Technology

ServiceNow

Rohit leads the Manufacturing, Tech, Telecom and Media Product for ServiceNow. He leads the team defining the product and solution strategy and roadmap pertaining to domains such as Industry specific AI use cases, service management, order management and customer experience. Rohit also sits in the Technical Advisory Board of MEF helping drive standards for Telecommunication companies. Prior to ServiceNow, Rohit ran the solutions and product strategy teams at various organizations including Salesforce, Amdocs, Oracle and Comverse. He has over 25 years of experience in TMT & Manufacturing  industry across Customer Experience and Service Management domain running delivery, solutions, and product management functions. Rohit also ran several industry standard initiatives including leading the Customer Experience Lifecycle and Omni-channel best practices for TM Forum.