Digital Marketing Program Advisor

P.T. Schroeder

Active Term: 06/2025 - 06/2026

Areas of Expertise

• Digital Marketing Strategy
  
• Understanding the Customer Experience
• Experience Management Metrics & Tools
• Marketing Automation;Content Marketing
• Organic Social Media Marketing
• Driving Leads & Sales with Paid Search
• Marketing Data & Analytics
• Digital Transformation

Senior Director

Coupa Software

I’m a senior marketing leader driving digital, brand, and creative strategy that turns bold ideas into business impact. With over a decade of experience across B2B and B2C, agency and in house, I’ve led global teams, reshaped brands, and built standout experiences that scale.

From fueling Coupa’s $8B acquisition with a unified brand and digital strategy to reimagining game launches with Marvel and Warner Brothers at Kabam, I bring a rare mix of creative vision and business acumen. At Alfresco, I crafted developer focused digital experiences that tripled engagement, while earlier in my career I helped startups and small businesses build their brands from the ground up through hands-on agency work.

My experience spans rebrands, category creation, experiential campaigns, strategic design, and AI powered content systems—all designed to connect emotionally, perform consistently, and move markets.

Currently, I am a Senior Director of Creative at Coupa Software, where we fuse strategy, storytelling, and design to drive demand, elevate brand, and power go to market success. I believe great creativity isn’t just beautiful—it’s purposeful, measurable, and built to lead.