Digital Marketing Program Advisor

Patrick Kennedy

Active Term: 12/2024 - 12/2025

Areas of Expertise

• Digital Marketing Strategy
  
• Understanding the Customer Experience
  
• Marketing Data & Analytics

Global Head of Scaled Measurement

Pintrest

Patrick is a Marketing Scientist with 15+ years experience across market research & ads effectiveness. He currently leads the Global Scaled team at Pinterest, focusing on measurement thought leadership, ads effectiveness research, and workflow optimisation. He previously spent 5 years at Meta, working with advertisers across Europe, Middle East, and Africa. He has an undergraduate degree in Psychology with a Masters in Cyberspychology. He regularly guest lectures at Business Schools across Ireland.