Digital Marketing Program Advisor

Mckenzie Ycmat

Active Term: 01/2025 - 01/2026

Areas of Expertise

• Digital Marketing Strategy
  
• Understanding the Customer Experience
  
• Experience Management Metrics & Tools
  
• Content Marketing
  
• Marketing Data & Analytics
  
• Digital Transformation

Senior Digital Marketing Manager - Flow

Pluralsight

Mckenzie Ycmat is a born-and-bred writer turned passionate digital marketer with 11 years of experience in the marketing field and 9 years working professionally with clients and in-house teams. She specializes in crafting data-driven strategies and leading campaigns across SEO, content, social media, and website design, helping brands attract hundreds of new leads. Combining creativity with analytics, Mckenzie thrives on building impactful digital experiences that connect with audiences and drive results.