Digital Marketing Program Advisor

Mark Riker

Active Term: 11/2025 - 11/2026

Areas of Expertise

• Digital Marketing Strategy
  
• Understanding the Customer Experience
• Experience Management Metrics & Tools
• Driving Leads & Sales with Paid Search
• Marketing Data & Analytics
• Digital Transformation

Sr. Brand Partnership Manager - Google & AI

Riker Marketing

Mark is a diligent marketing & sales professional with 11+ years of media expertise on agency, client, and publisher side for brands such as TikTok, Google, Amazon, Live Nation, Budweiser, Toyota, Sony, and Nike.

Mark currently leads the sales team at TikTok for Google & AI and championed new product launches, rebranding initiatives, creator strategies, and measurement implementation. Mark also founded his own consulting firm (Riker Marketing) in 2022, helping SMBs achieve their marketing and sales goals.

Outside of work, Mark is a mentor at UC Berkeley's Haas School of Business, an avid real estate investor, speaker at business forums, hockey player and pickleballer.