Digital Marketing Program Advisor

Maria McConnell

Active Term: 08/2025 - 08/2026

Areas of Expertise

• Digital Marketing Strategy
  
• Understanding the Customer Experience
  
• Experience Management Metrics & Tools
  
• Marketing Automation
  
• Content Marketing
  
• Marketing Data & Analytics
  
• Digital Transformation

Head of Subscriber Care

McClatchy

With 30 years of expertise in media audience development, I have cultivated a diverse career spanning sales, retention, distribution, customer service, finance, and data analysis. As an advisor to the USF Digital Marketing Program, I am dedicated to supporting the next generation of digital marketing professionals with practical insights, industry trends, and real-world strategies.

My professional journey has been defined by a passion for digital marketing, customer experience, project management, and innovative problem solving. I am known for my loyalty, dedication, strong work ethic, and meticulous attention to detail. Holding an MBA, I leverage a combination of strategic vision and hands-on experience to help organizations drive engagement, optimize operations, and achieve measurable results. I am committed to fostering excellence and continuous learning, both in my advisory work and throughout my professional endeavors.