Digital Marketing Program Advisor

Kimberly Burrell

Active Term: 02/2025 - 01/2026

Areas of Expertise

• Digital Marketing Strategy
  
• Understanding the Customer Experience
  
• Content Marketing
  
• Organic Social Media Marketing
  
• Driving Leads & Sales with Paid Search
  
• Marketing Data & Analytics
  
• Digital Transformation

Senior Vice President of Global Marketing

Abzena

Kimberly Burrell is the Senior Vice President of Global Marketing for Abzena, overseeing the global pharmaceutical development organization's marketing and inside sales functions. She has spent the past 14 years of her career in the pharmaceutical services sector at contract development manufacturing organizations (CDMOs) like Quotient Sciences, Catalent, and Pharmatek. This specialized experience has provided her with a deep understanding of the industry, enabling her to deliver impactful online and offline marketing strategies focused on lead generation and brand awareness.

For the past 19 years, Kimberly has held marketing and leadership roles in both B2B and B2C industries including drug development, medical device, cybersecurity, high-tech, e-commerce, and retail. With experience at companies ranging from start-ups to large global enterprises, she has had the opportunity to grow marketing departments, onboard digital marketing tech stacks, lead go-to-market strategies, and launch market-leading products. She possesses a passion for building high-performing teams and driving impactful, customer-focused marketing strategies that ultimately increase market share.