Digital Marketing Program Advisor

Katie Madding

Active Term: 04/2025 - 04/2026

Areas of Expertise

• Digital Marketing Strategy
  
• Understanding the Customer Experience
• Experience Management Metrics & Tools
• Marketing Automation
• Marketing Data & Analytics
• Digital Transformation

Chief Executive Officer

Sensemitter

Product leader who's scaled SaaS solutions from early-stage startup to acquisition to IPO, with deep expertise in mobile AdTech and digital marketing. Built market-leading products while driving international growth through a combination of strategic vision and execution. Known for cultivating high-performing cross-functional teams that consistently deliver innovative solutions, leveraging an entrepreneurial mindset.