Digital Marketing Program Advisor

Joshua Lazo

Active Term: 05/2025 - 05/2026

Areas of Expertise

• Digital Marketing Strategy
  
• Understanding the Customer Experience
• Experience Management Metrics & Tools
• Marketing Automation
• Driving Leads & Sales with Paid Search
• Marketing Data & Analytics
• Digital Transformation

Digital Marketing Director

Specialty Equipment Market Association (SEMA)

Cars and coffee are passions of mine—more lifestyle than car meet. A husband, father, car enthusiast, sneakerhead,and coffee connoisseur, I bring over a decade of experience in designing martech stacks, crafting data-driven narratives, developing cross platform digital strategies, and executing across the digital landscape. I specialize in helping brands ethically source and leverage 1st party data to navigate evolving regulations. I’m the Director of Digital Marketing at SEMA-implementing B2B strategies to keep the automotive aftermarket thriving.