Digital Marketing Program Advisor |
Crystal McMoore
Active Term: 02/2025 - 02/2026
Areas of Expertise
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Marketing Automation & Campaign Optimization ManagerFivetranCrystal McMoore is a dynamic digital marketing professional with nearly two decades of experience driving brand growth and engagement through innovative strategies and data-driven campaigns. She began her career in 2005 as a digital marketing intern and has since built a robust portfolio of achievements spanning B2B, SaaS, data integration, and digital experience platforms. As the Marketing Automation and Campaign Optimization Manager at Fivetran, Crystal has led initiatives that delivered a 70X increase in MQLs through persona-based nurture campaigns.
Her expertise extends to all facets of digital marketing, including campaign management, content strategy, lead generation, and marketing automation. Crystal’s strategic approach to segmentation and personalization has consistently enhanced engagement metrics and boosted conversion rates. She has a proven track record of executing impactful email, social media, and digital campaigns that drive measurable outcomes. As Co-Founder and Head of Marketing & Communications at Norrah Marketing Solutions, she has helped startups define their niche through comprehensive go-to-market strategies. She has also held strategic consulting roles at Wolters Kluwer, RELiON Battery, and BGEA, where she showcased her ability to optimize marketing channels, lead cross-functional teams, and manage hefty budgets. An alumni of Tennessee State University, University of Memphis, and University of Phoenix, Crystal holds an MBA in Marketing and bachelor's degrees in Finance, Economics, and Mass Communications. Her leadership in digital marketing is matched by her passion for mentoring teams, fostering growth, and promoting neurodiversity in the workplace. |
